Amazon Business
Prime Day 2024

Art Directors: CeCe Ramey / Harold Chacon

Prime day is Amazon’s premier annual event, featuring exclusive offers for Prime members. For Prime Day 2024, I worked as an Art Director for Amazon Business (AB) in launching the event. Following Amazon’s event style guide, I developed 35 Figma templates compliant with the event’s creative and AB’s specific placement needs. These templates were used for AB’s first Figma production rollout for a Tier 1 campaign, and supported the creation of 1797 assets in collaboration with an external agency. Additionally, I contributed in the agency’s design and production teams, as well as reviewed and approved assets for final delivery.

Landing Pages

Amidst the launch of Prime Day 2024, a new brand system was introduced to the bigger Amazon parent brand that slowly rolled out to cohorts such as Amazon Business. To introduce the implementation of this new branding system, Amazon Business used the brand’s new typeface on its main landing page placements (Gateway + Storefront); a strategy to slowly introduce parts of the new brand system to customers. This allowed customers to slowly become more familiar and accustomed with new brand elements, and avoid brand recognition issues that may arise from implementing all new design elements at once. Newer elements would continue to be implemented on following events.